Other Things

Battle Sister

Standing Out in a Busy Marketplace

We took some in-game character models, posed them in-engine, then retouched the proverbial out of them to produce impactful key art that stands out from the crowd.

key artstore artdesign

The brief was simple:

Make us stand out on the app store.

So that’s what we did.

After extracting the game models and photoshopping the bejesus out of them, we created a range of assets that were then used to multivariate test.

Spoiler alert - the image with the yellow background performed the best.

Their carefully crafted artwork has

worked effectively to cut through the noise

of a busy Oculus storefront, increasing the CTR for our game titles.

Joe Waterworth

SOUL ASSEMBLY

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