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Strategising the chaos, one trailer at a time

Indie RPGs can’t always shout the loudest, but they can launch smart - so we rolled out the chaos through a series of feature-led trailers that informed and delighted fans.

trailercapturecampaign

Each trailer had its own job to do, and its own thumbnail look - we leaned into visual variety to see what cut through... and what didn’t.

Combat Trailer

Dev-narrated deep dive into reactive, physics-based combat.

Watch on YouTubelink

Crafting Trailer

Exploring the unique player-run crafting and shop system.

Watch on Youtubelink

Co-Op Trailer

Showcasing co-op chaos with a playful, tongue-in-cheek twist.

Watch on Youtubelink

IGN Live Trailer

High-energy cinematic edit made to grab attention at IGN Live.

Watch on Youtubelink

Richmedia

The announcement and combat trailers were supported with a marketing push that included homepage takeovers and web banners on gaming websites. All of which were translated into 6 different languages.

Results

  • 200k+Combined Views
  • languageLocalised Web Banners
  • 5+Themed Trailers
K
@Kuso****

WE GOT A RELEASE DATE AND I'M HERE FOR ITTTTTTTTTTTTTT

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F
@FelixMateoThatsF****

Okay this looks amazing

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M
@maharajaramzan****

Take my money :D

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U
@UlissesSam****

Physics-based combat is music to my ears

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